The Bottom Line that Determines the Extent of Your Online Success: Keywords

Unless you have active website partners promoting your website and sending you traffic, the most important factor to consider when building your website is your exact target audience -- and how big that audience is.

The internet has made this easy through “keywords”

Some people say that it is pointless to optimize your site for search engines because they continually change their algorithms, but the truth is that no matter what content you put on your website, the search engines always index your site based on keywords. 

So if your site doesn’t have sufficient keyword density (your product keywords sprinkled about 3 to 5 times on each page), then it won’t know what the main theme of your site is about and give your site a poor rank. The end result will be little traffic.

By using keywords you can find people looking for your specific widget by building website or blog content that contains specific keywords focused on your target audience. Notice I mentioned blogs here because blogs are quickly becoming a major player in attracting search engine traffic.

If you don’t use keywords on your main sales site, then you need to setup a blog or a 2nd website that is focused on keywords to bring in search engine traffic. Sometimes writing keyword optimized content can spoil the impact of your sales copy, and in those circumstances it may be wise to build a seperate website or blog to attract the search engine traffic and drive it into your non-keyword optimized web site.

It is critically important to identify your target audience with specific keywords by doing keyword research as the first step of building your website.

And when you do find keywords, make sure there are sufficient people searching on that keyword so you guarantee you have enough of a potential audience to drive your business.

One company who has made this easy for marketers is SiteSell.com They provide a step-by-step blueprint one how to do keyword research and how to find keywords with big potential. Then they hand-hold you through building a website, with a powerful keyword research tool called the BrainStormer, and provide full guidance on how to design the layout of your site based on your keyword content. They have more sites in the top 3% of web sites in Alexa rankings in the world than any other site-building company around.